Tuesday, 15 May 2012
What does the DDV do that a peephole doesn’t do?
The obvious answer is that the view from the DDV is far superior to the peephole and that the DDV is far more convenient to use since the guest is not forced to
place her face very near to the door to view. But the more accurate answer is the DDV is not a mere
replacement for the peephole, rather it is a technology differentiator that is highly visible and that makes a
statement concerning the desire of the hotel to position itself as a market leader by providing the guest with
every possible amenity.
The DDV conveys a positive property image while the peephole does nothing. The peephole has been
accepted for so long because it was the only thing available. Now the Digital Door Viewer provides an
attractive choice more consistent with a modern property image. Even if a guest does not use a peephole
the guest will notice the DDV. The DDV gives the impression that the hotel offers more to its guests than the
competition. The DDV adds value to the hotel property image.
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